Privacy Policy

1. About this Privacy Policy

Sic Surf respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, disclose and protect your personal information when you visit our website, purchase from us, join our mailing list, contact us, enter a promotion, or interact with us online or in person.

This policy is intended to help us comply with applicable privacy obligations, including the Australian Privacy Principles where they apply. The Privacy Act applies to some private sector organisations and most Australian Government agencies, and the OAIC notes that covered organisations must have a privacy policy.

2. Personal information we collect

We may collect the following types of personal information:

Your name
Email address
Phone number
Billing and shipping address
Order and purchase details
Payment-related information
Customer service messages
Social media username or profile information when you interact with us
Marketing preferences
Website usage information, such as IP address, device type, browser type, pages viewed and cookie data
Information you provide when entering competitions, giveaways, events or surveys

We only collect information that is reasonably necessary for our business activities.

3. How we collect personal information

We may collect personal information when you:

Visit or use our website
Create an account
Place an order
Subscribe to our newsletter
Contact us by email, phone, social media or website form
Participate in promotions, giveaways or events
Leave a review or provide feedback
Interact with our advertising or social media pages

We may also collect information automatically through cookies, pixels, analytics tools and similar technologies.

4. Why we collect and use your information

Sic Surf may use your personal information to:

Process and deliver orders
Provide customer support
Respond to enquiries
Send order confirmations, shipping updates and service messages
Manage returns, exchanges and warranty claims
Send marketing emails, offers and product updates where permitted
Run competitions, giveaways or events
Improve our website, products and services
Personalise your shopping experience
Detect fraud, security issues or misuse of our website
Comply with legal, tax and accounting obligations

5. Marketing communications

We may send you marketing communications about Sic Surf products, promotions, events or content if you have subscribed, purchased from us, or otherwise agreed to receive them.

You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us.

6. Cookies and website tracking

Our website may use cookies and similar technologies to:

Remember your preferences
Keep items in your cart
Understand how visitors use our website
Improve website performance
Measure advertising effectiveness
Show relevant content or ads

You can control or disable cookies through your browser settings. Some website features may not work properly if cookies are disabled.

7. Payment information

Payments may be processed by third-party payment providers such as [e.g. Shopify Payments, Stripe, PayPal, Afterpay]. We do not store full credit card details on our own systems unless clearly stated and permitted by law. Payment providers handle payment information according to their own privacy and security practices.

8. Sharing personal information

We may disclose personal information to trusted third parties where reasonably necessary for our business, including:

Payment processors
Shipping and delivery providers
Website hosting providers
Ecommerce platforms
Email marketing platforms
Analytics and advertising providers
Customer support tools
Accountants, lawyers, insurers and professional advisers
Government, regulatory or law enforcement bodies where required by law

We do not sell your personal information.

9. Overseas disclosure

Some of our service providers may store or process information outside Australia. For example, ecommerce, email marketing, analytics, cloud hosting or customer support providers may use servers located overseas.

Where we disclose information overseas, we take reasonable steps to ensure your information is handled appropriately.

10. How we protect personal information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure. These steps may include secure website technology, restricted access controls, password protection, staff procedures and working with reputable service providers.

No method of internet transmission or electronic storage is completely secure, so we cannot guarantee absolute security.

11. How long we keep personal information

We keep personal information for as long as needed for the purpose it was collected, including to provide services, manage orders, comply with legal obligations, resolve disputes and maintain business records.

When information is no longer required, we will take reasonable steps to delete, destroy or de-identify it.

12. Accessing or correcting your personal information

You may contact us to request access to, or correction of, the personal information we hold about you.

To make a request, contact us.

We may need to verify your identity before responding.

13. Complaints

If you have a privacy concern or complaint, please contact us first so we can try to resolve it.

Contact us

Please include your name, contact details and a description of your complaint. We will review your complaint and respond within a reasonable time.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner.

14. Children’s privacy

Our website and products are not intended for children under the age of 13. We do not knowingly collect personal information from children without appropriate consent. If you believe a child has provided us with personal information, please contact us.

15. Third-party links

Our website may contain links to third-party websites, social media platforms or services. We are not responsible for the privacy practices or content of those third-party sites. You should review their privacy policies before providing personal information.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with a new effective date. Your continued use of our website after changes are posted means you accept the updated policy.